Did You Know: a healthy full-term pregnancy is measured between 37 – 42 weeks?

Most pregnancies go to full term, which means that a woman will go into spontaneous labour some time between the 37 and 42 week mark. Our campaign is called 42 weeks to reflect that the vast majority of… Read More

Induction of labour – Is it right for you?

 What is induction? An induction of labour is when a doctor or midwife uses various methods to artificially initiate or accelerate labour. such as: a membrane stretch and sweep a pessary or gel artificial rupture of membranes (ARM)… Read More