AIMS Ireland (Association for Improvements in the Maternity Services Ireland) is a voluntary organisation with charity status which was formed in 2007 by women who saw a need for a consumer driven organisation to support a woman’s human rights and her choices in childbirth, highlight healthy internationally recognised evidence based birth practices, and to provide support and information to women accessing maternity services in Ireland. It is a consumer led, campaign pressure group operating with a self-regulating committee elect and a body of members consisting of parents, consumers, health care professionals, and support group representatives throughout Ireland. AIMS Ireland was set up with the support of The Association for Improvements in the Maternity Services UK. AIMS UK has been at the forefront of improving maternity services the past 40 years.
In spring of 2014 AIMS Ireland ran an electronic survey on the topic of “What Matters to YOU?”. It was available through the AIMSI website (www.aimsireland.com), AIMS Ireland social media, parenting pages, and was also shared widely through social media channels (twitter and facebook groups), and Irish Health.com.